Individual news article analysis Essay Example | Topics and Well Written Essays - 1000 words

Individual news article analysis - Essay ExampleAs a direct result of these dynamic shifts, the manner in which marketing has taken place and the manner through which firms seek to reach their clients has also changed acutely from what it was merely a few years ago (Jones et al. 691). Accordingly, the following analysis will seek to detail the ways in which technological change has non only shifted the means of marketing and integration, but has fundamentally changed the ways that businesses promote themselves and engage with the consumers in the market (Holmes et al. 124). The article points to the fact that more firms need been unduely tempted to rate away from traditional approaches and have begun to chase the allure of cheap and omnipresent forms of internet advertising to include those linked to social media marketing. Although this can most for certain be an effective approach in engaging certain key demographics, the author warns that it must not supplant the approach th at it utilized in spite of appearance the many other forms of marketing that have for so long helped to define the means by which businesses integrate with the consumers. ... mail, the communication platform that the mobile device now offers allows for a much greater degree of efficiency even if the individual in question is not within range of a Wi-Fi signal and/or within range of traditional desktop PC and keyboard (Hortinha et al. 28). Further, perhaps the greatest shift that can be noted outside of the sheer ease of communication that these devices have been able-bodied to provide is the fact that mobile marketing has been able to pervade the environment and can be exhibited to the individual upon nearly each and every website that is viewed in a mobile platform or even as advertisements that are provided within the applications that each of us have become so reliant upon (Ballve 1). With think of to the way in which the individual or the firm should integrate with the inform ation that has thus far been presented, it must be understood that the zeitgeist of the era demands a hand-to-hand attention is paid to mobile computing and the manner in which it can be utilized to garner further levels of profitability for the industry/business in question. From the personal standpoint, little if anything has changed with regards to communication over the mobile platform in the past 5-10 years (Vasilchenko & Moorish 89). Once mobile devices became internet enabled and were functionally able to send emails/MMS messages as well as search the web, few innovations have come along to shift the dynamic of personal communication. However, with that being said, it must be understood that the greatest shift that has been felt with regards to mobile computing has been with respect to the way in which businesses seek to leverage these platforms as a means of arriver out to the consumer. One need look no further than a major car manufacturers television advertisement