Evaluate how a selected business uses e-business Essay

Evaluate how successful a selected business organisation has been in preparing for the growing use of e-business. In this report the business I have chosen to evaluate is Tesco’s. Tesco’s is one of the largest supermarket stores around the world; it has 330,000 staff working in 3,146 stores, there are stores located in China, Turkey and Japan. Research shows that they have stores in 9 other different countries and 27 million people outside of the UK own their own club card to receive offers and discounts from Tesco’s. They sell a range of different products to suit customer’s needs. The products range from food and groceries, their own clothing brand F&F, their own mobile phone network, and also have personal banking. Tesco’s are all about making their customers happy by offering them services which can be very useful, including bank loans. There slogan ‘Every little helps’ is not just a slogan but is one of their aims, they want to mak e sure all products that they sell are at a reasonable price to meet customer’s needs. Tesco’s was originally set up as a store but opened up an online website to make it easier for customers who are unable to visit the stores, this could be due to working hours. The online website offers all products which are available in stores; they offer a delivery service and a pickup service for customers. There are strategies which Tesco’s have used to develop their E-Business, one being making a 24 hour global presence. Tesco’s online website is 24 hours; because they don’t only sell to customers in the UK they sell to customers around the world. It is important for them to have a 24 hour website for the customers in different time zones to the UK. Having a 24 hour website can benefit both customers and Tesco’s because customers who have all day jobs may not have time to make an order online during the day, having a 24 website can help them because they are then able to purchase products at night. Another strategy that Tesco’s have is; communicating with customers. Tesco’s are able to communicate with customers using the Internet and technology, they can email customers about new products they have and the products that customers have ordered to confirm their delivery. Tesco’s also use E-Marketing remixes to help develop their E-Business. E-Marketing is how the website looks in order to sell your products and services, to make it easier for customers to buy products online Tesco’s have made the website easy for all people to use. They have a previous buy items page for customers when they sign in so they  can see what they brought on their last delivery to make it easier and faster to choose what to buy. To keep up with trends and technology Tesco’s change the design of their website a couple of times a year, this is to ensure that the website always stays easy for customers to use because technology is changing constantly Tesco’s need to keep up. They have made a mobile phone website so customers are able t o buy products online using their mobile where ever they are. In order to maintain a business effectively it needs to be successful, Tesco’s have been one of the most successful companies’ worldwide selling products and opening stores in 12 different countries. Research shows that Tesco’s profits are getting higher and higher as they are developing into their new E-Business. There are many ways to now access Tesco’s which is making it easier for customers to buy from them. The Daily Mail states that Tesco’s are earning a  £105 profit each second. Other research shows that sales for Tesco’s have made it to  £10 million per week for Tesco’s online. This shows that Tesco’s is running a very effective and successful business as their profits are getting higher each year.

Management Environment Research Paper Example | Topics and Well Written Essays - 1000 words

Management Environment - Research Paper Example This is meant to ensure maximization of profits and minimization of losses. Allocative efficiency comes about when firms or industries produce the kind of goods and services that the consumers desire most. A firm allocates resources in the process of production in such a way that the benefits derived from the use of the product are maximized. All the productive processes employed by firms or industries are aimed at utilization of the meager (or limited) resources available to meet the expectations of the consumers. Here, consumer is the centre of focus and everything is designed to meet his/her desires. Bearing this in mind, the firm starts battling with two issues; the marginal cost (m.c.) which is the additional or extra cost incurred by producing an extra unit and the marginal benefit (m.b.) which is the benefit derived from utilizing an additional unit produced. If the additional cost of an additional unit of production is less than the benefit derived from consuming the extra unit of production, then the firm would be advised to extend the scale of pro duction. This is because the benefits outweigh the cost and so the firm has a room to offer more utility. On the contrary if the cost incurred in producing an extra unit is more than the marginal benefit the firm would be advised to stop putting extra resources in the pr... GRAPH AC This means that the firm is utilizing factors of production at the lowest cost; the firm is also employing the best technology within its reach; the production processes employed by the firm are the best; the firm ensures maximum exploitation of the economies of scale (financial economies, technological economies, research economies, human resource economies among others) and ensures that the production process is least wasteful with regard to resource utilization. To sum up productive efficiency is attained when the cost incurred in production is at its lowest. This is given by the lowest average cost on the average cost curve, which depicts the lowest price on the average total cost curve. GRAPH (Average Total Cost) For the allocative efficiency and productive efficiency to reach a compromise other factors have to be considered. The production costs have to be viewed in the light of market power and price tags attached on the products. The level of market power determines by how much the price is higher than the marginal cost. For instance, a market supplied by one firm (monopolistic product market) is bound to experience high prices since there is only one price determinant. But this is only applicable where demand is inelastic, meaning that changes in price either will not affect demand or will have minimal effects on demand. Price D Perfectly inelastic demand D Quantity In an oligopolistic product market (where there are many firms supplying the market) a firm makes its own decisions concerning prices. But firm prices have to reflect the other prices in the market. In

Competitor Analysis Master Assignment Example | Topics and Well Written Essays - 2500 words

Competitor Analysis Master - Assignment Example Dolan, 1991). This will help the company n making the necessary modifications either to its product or its marketing strategy or both as & how the situation demands. Such an effective definition of the marketing strategy & the assessment of the degree of competition with the market may also be applied to the tourism industry as well. The present essay is an attempt on the same line to determine in brief about the various strategies & competitive policies that need to be worked out by any tourism sector to be able to offer healthy & stiff competition using many popular marketing models. Strategies are the long term goals that are set up by any business entity for the purpose of achieving the desired objectives in addition to the fulfillment of the needs & tastes of the customers. The concept of marketing is no exception to this fact and as such, any marketing activity should be effectively planned & implemented according to a well-defined strategy. A strategy is different from a tactic wherein the latter is mainly concerned with addressing the short term goals of the organization with regards to the a particular product or a specific market situation. As opposed to this, a strategy is usually devised for a long period that sometimes runs into months or even years for satisfying a major objective such as an expansion of the organization into new sectors, popularizing a new product that is proposed to be introduced into the market etc.In general, there are two major parts under strategic marketing: Assessing the competition in the market. Implementing the strategic action plan as part of the usual operations. The present markets are extremely competitive in nature. Therefore, there needs to be a consistent strategy in order to provide for a way to outclass other products that provide competition through effective marketing strategies. But, in addition to having a well-defined strategy that aims to take care of long term goals & ambitions, one also needs to have an action plan in place for everyday activities. In addition, one also needs to make sure that there are adequate resources for the purpose of being able to fulfill the desired objectives.The decision of the overall strategy & its planning are hugely influenced by the market condition & the organization's objectives. These considerations can be briefly classified as shown below (Coskun Samli, 1998): If the market is favourable & the organization occupies the best position, then the best option is to mobilize the best resources towards achieving organizational goals. If the market situation is favourable but the organization's place is a bit weaker in comparison to other industry players, then the goal of the strategists should be aimed at making the best offer towards improving & consolidating the place of the company in the market. In case the market is not favourable, but the organization is better placed in comparison to its competitors, then strategic marketing policies will ultimately work towards generating short-term profits. If both the market and the organization's situation are not satisfactory, then strategic marketing should be undertaken if & only if it is felt that the proposed initiative would be beneficial at least towards a part of the business entity.

BUSINESS FUNCTIONS & PROCESSES Assignment Example | Topics and Well Written Essays - 2500 words

BUSINESS FUNCTIONS & PROCESSES - Assignment Example These functions within an automotive industry based organisation include automobile design development, formulation of effective marketing and advertisement strategies and implementing them accordingly (Ing. Punzenberger COPA-DATA GmbH, 2010). In the similar context, operations management within the automotive industry can be described as all the functions and activities associated with effective utilisation of raw materials for carrying out the manufacturing and the maintenance processes. This includes keeping record of all the fixed cost and variable costs associated with the daily production process. Operations management is also at times referred as the parent process of production management. Within this parent process, all other management processes such as inventory management, human resource management, and production management exist (Slideshare Inc., 2014). The concept has gained importance due to the increasing competitiveness in the current marketing scenario. Adding to this, this concept has proved its effectiveness and values provision to the automotive industry. The value part can be described in relation to that of quality, quantity, time factor and profitability. As already described above, production management within the automotive industry is all about manufacturing the demanded quantity of cars with set quality standards within specified period of time to make its availability in the market certain. It also ensures that the manufacturing process gets carried out in a timely fashion and effective selling strategies get formulated through which high profitability can be attained by the companies (Ing. Punzenberger COPA-DATA GmbH, 2010). In contrast to production management, which focuses on profitability earning, the operations management provides value to the manufacturing companies in terms of cost cutting. As

Assignment 10(775) Essay Example | Topics and Well Written Essays - 1750 words

Assignment 10(775) - Essay Example finds him/herself in a position to access the available opportunity in gaining additional into the research process and other topics that are under investigation. This action can lead to education empowerment between different individuals, especially encouraging and giving heart to those who didn’t have a heart in taking this action. Whenever a practitioner undertakes this, he/she will help others who might fear to do the same, they will come in, creating a pool of ideas, empowering their profession in the long run. It has also led to the emergence of the Action Research Community (ARC), where those with teaching jobs come together and share some of their ideas. In ARC, the education professionals present come up with ideas on how to improve some of the aspects of the educational process such as classroom instructional practice. The process of academician presenting their action research has empowered educator at all levels, especially those who take part and make proceedings on the same. They get their selves in a position to make decisions as a result developing skills and capabilities, and gain concentration towards developing their professional needs. This is because they learn a lot of knowledge and therefore effectively increase in their practice, by affecting them positively hence focusing on their professional needs. There are a number of alternative techniques, not discussed in the chapter that I can use for sharing the findings of my research. Nearly all this techniques are simply the adaptations of the other forms of professional communications, which have made use of the technology. I use of YOU-TUBE as a social site, where I will update all my new and current action research and my findings and other professionals in the same field can see. I will also come up with a website and create some links where all the other practitioners in the same line of profession, globally, can meet and share the newly identified ideas. Others will include

Why Public Relations Professionals Should Use Facebook Essay

Why Public Relations Professionals Should Use Facebook - Essay Example Public relations professionals’ use of social media can have a direct impact on their personal and professional stock of social capital. Social media are not a substitute for face-to-face interaction implying that they are a compliment. Through social media, public relations professionals may develop personal relationships that they can utilize to provide benefits for their employers. Additionally, they may build public relationships between the organization they represent and those with whom they communicate (Duhà ©, 2007). Massachusetts-based writer Paul Gillian, author of the new influencers’; A Marketer’s Guide to the New Social Media, said, â€Å"...public relations professionals don’t have a choice. The average age of an evening news viewer now is 60, and there’s a segment of the population you have to reach that does not use those channels. But it (social media) gives the PR professional a greater chance of success because you are not dealing with the all-or-nothing proposition that was mainstream media† (Breakenridge & Solis, 2009). This clearly demonstrates how it is imperative that the PR profession should use social media in order to meet a wider population of their target group. Additionally, to PR Professionals, social media and networks have the advantage that they act as forms of proactive outbound customer service with a twist of social marketing. These networks engage customers on their turf, using their channels of communication, to help customers and potential customers solve problems and find information, or simply to engage them invaluable dialogue.   

The Lemon Tree Dilemma Essay Example for Free

The Lemon Tree Dilemma Essay I have completed a full investigation of your organization, The Lemon Tree, regarding issues that have arisen which have caused dissonance with the equal employment opportunity laws. To begin with, there have been specific incidents that have been properly documented that have clearly violated the Title VII laws of the Civil Rights Act of 1964. Two of your managers from different departments of your corporation have infringed upon certain rights of the Title VII Civil Rights Act. To begin with, an infringement of the harassment policy under Title VII was violated by the heads of two distinct research departments. Firstly, it has been noted that the manager, Paul Peel, had harassed the employee, Peter Dragon, regarding the issue of drug use. During my investigation, I had come to realize that Mr. Peter Dragon did have past occurrences of drug use that your company had discovered via drug testing. However, I have also took into consideration that he had passed the majority of the drug tests and the ones in which he failed on were due to traces of various chemicals that Mr. Dragon was exposed to during his daily work tasks. Moreover, I have also considered the fact that your company had financially sponsored Mr. Dragon to spend time in a drug rehabilitation center to cure him of his drug addiction. Furthermore, the doctor in charge of Mr. Dragon at the rehabilitation center had advised that he had been fully cured from his addiction.